Services
Everything behind the send.
Six specialist services covering the technical side of email, from a single complex build to a full template system. Delivered directly to your team, or under your agency’s name.
Custom HTML Email Development
Hand-coded, responsive emails built from your designs, with the fallbacks that keep them intact in Outlook, Gmail and Apple Mail.
What it involves
Turning approved designs (Figma, Sketch, Adobe XD or a PDF) into production HTML: table-based structure, inline styles where clients need them, responsive behavior designed for phones rather than squeezed onto them, and dark-mode handling planned in from the start.
Typical deliverables
- Production-ready HTML, ready to load into your platform
- Optimized, correctly sized image exports
- Live-text headlines and bulletproof buttons wherever the design allows
- A short build note covering anything your team should know
Technical considerations
- Desktop Outlook fallbacks (conditional comments, VML)
- Fluid hybrid columns that stack without relying on media queries
- Gmail clipping, image blocking and dark-mode color changes
- Accessible structure: headings, alt text, language and reading order
Ideal for
Campaigns where the design is ambitious and the send can’t afford surprises: launches, flagship promotions, brand moments.
Modular Email Templates
A library of tested, interchangeable modules your team can assemble into new emails without breaking the layout.
What it involves
Designing a system rather than a single email: a set of modules that share spacing, type and color rules, documented so marketers can combine them freely, and built so that any order or combination still renders cleanly.
Typical deliverables
- A master template with a documented module library
- Usage notes: which modules pair well, content limits, image sizes
- Platform-ready versions (editable regions, content blocks or drag-and-drop modules, depending on your platform)
- A set of example emails assembled from the system
Technical considerations
- Modules that survive being removed, repeated or reordered
- Editable regions mapped to your platform’s editor
- Sensible defaults for missing images or short copy
- Versioning so updates reach every email that uses a module
Ideal for
Teams sending often, from several people, who want speed and consistency without a developer on every send.
Platform Implementation
Templates and content set up inside the platform you already use, so your team can edit safely and send with confidence.
What it involves
Getting builds working in your email platform, not just in a browser: loading templates, configuring editable areas and shared content, connecting personalization fields, and checking that what your team edits is what subscribers receive.
Typical deliverables
- Templates and content blocks configured in your account
- Personalization fields and fallbacks connected
- Test sends through your own platform
- A handoff walkthrough for the people who will use it
Technical considerations
- Platform templating languages (for example AMPscript, Liquid or HubL), scoped per project
- Shared and reusable content blocks
- Tracking parameters and link conventions
- Permissions and editing guardrails
Ideal for
Teams moving to a new platform, rebuilding an old template set, or inheriting builds nobody wants to touch.
Email Automation Development
Welcome, lifecycle and triggered emails built to the same standard as your campaigns, with the logic that decides who sees what.
What it involves
Building the emails inside your journeys and flows: welcome series, onboarding, post-purchase, win-back and other triggered sends, including the conditional content that changes each version for the subscriber receiving it.
Typical deliverables
- Templates for each step of the flow
- Conditional content and personalization with sensible fallbacks
- Test cases for each branch of the logic
- Notes on the data each email depends on
Technical considerations
- Dynamic content driven by subscriber and order data
- Fallbacks for missing or unexpected values
- Testing every branch, not just the default
- Consistent tracking across a multi-step flow
Ideal for
CRM and lifecycle teams whose automated emails have fallen behind the quality of their campaigns.
Rendering QA & Troubleshooting
A careful review before send, and a clear diagnosis when an email looks right in one client and wrong in another.
What it involves
Reviewing builds against the email clients and devices that matter to your audience, checking links, images-off views, dark mode, accessibility and copy, and tracking problems down to the exact line of code when something breaks.
Typical deliverables
- A prioritized issue list with screenshots and suggested fixes
- Corrected HTML, when the fix is part of the scope
- Notes on the root cause, so the problem doesn’t come back
Technical considerations
- Client-specific rendering issues (Outlook, Gmail, Apple Mail, mobile apps)
- Dark-mode inversions and image-blocking fallbacks
- Link, tracking and personalization checks
- Accessibility review: headings, contrast, alt text, language
Ideal for
Teams with an email that “only breaks in Outlook”, a template that drifts over time, or a big send that needs a second set of eyes.
White-Label Email Production
Development capacity for agencies, delivered under your name, to your standards and your client’s timeline.
What it involves
Working behind the scenes as part of your agency’s production team: taking briefs from you, building to your client’s brand and platform, and delivering work you can present as your own, with confidentiality agreed up front.
Typical deliverables
- Builds delivered to you, ready to review and pass on
- Your agency’s conventions for files, naming and handoff
- Discreet communication through your team, never your client directly unless you ask
Technical considerations
- NDAs and confidentiality on request
- Builds to your client’s brand guidelines and platform
- Flexible capacity for campaign peaks
Ideal for
Agencies with more email work than in-house developers, or with projects that need specialist email expertise.
Two ways to engage.
Project-Based Development
A defined piece of work with a written scope: one complex campaign, a modular template system, a platform migration or a QA review.
Discuss a ProjectOngoing Production Partnerships
Reserved development and QA capacity around your campaign calendar, for teams and agencies with a steady flow of email work.
Explore a PartnershipEvery engagement starts with a written scope. Pricing is quoted per project once the requirements are clear.
Start a conversation
Let’s make your next send exceptional.
Whether you’re planning one complex email build or looking for a dependable production partner, we’re ready to hear what you’re working on.